A few early takeaways from 'Čas Proměn'

What Happens Once You Publish a Book

This photo capture comes from a Czech television feature on my book by journalist Petr Kořínek that was broadcast in September. I was shocked to turn on the television and see all the copies of the book on the right-hand side of the TV screen. Screen capture: ČT24.
Why didn't I think of this? The perfect book shot, taken by the Czech Television camera crew as I hold the book in front of the Jan Hus statue on Prague's Old Town Square. Screen capture: ČT24.
During the Czech TV feature, Petr and I visited several places in Prague that pop up in the book. Here I'm talking on Old Town Square about attending a Communist Party rally on this spot in February 1989. Screen capture: ČT24.
Another spot we visited was the Hotel Intercontinental, where I talked about the decadent atmosphere at the hotel back in the 1980s from Chapter 4 in my book. Screen capture: ČT24.

As I said above, it’s been a good ride so far (and I'm really grateful for the response), but looking back, I can see that I definitely harbored some illusions about how the publishing industry worked before I put out a book of my own. The main illusion, I suppose, was that publishers would be more pro-active in marketing their titles once the books are out in the wider world. I figured that with all the editing and printing resources that publishers pour into the production phase, they would naturally want to recoup that investment by vigorously promoting their catalogues once the books are available for purchase. Here in the Czech Republic (and I suspect everywhere else in the world), that’s just not the case.

I don’t mean to single out my own publisher, Albatros Media. My sense is that this is more of an industry-wide phenomenon. Albatros, generally, has been great to work with. They quickly found a talented translator for my book, Eva Kadlecová, and always appeared open to novel, spur-of-the-moment ideas (such as including hand-drawn maps in some chapters) that would improve the look of the book but also add to the production costs. My own editor at Albatros, Jan Dvořák, has always been highly supportive. The main problem, I think, is that publishing, at bottom, remains a numbers game – and not necessarily the number of books sold, but rather the number of titles available. As Jan told me over lunch a few weeks ago, Albatros publishes several thousand books every year. Because of this sheer volume, only a small number of titles ever receive any supplemental marketing or promotional support. I imagine the situation is similar at other publishers too.

Another misconception I had going in was the oversized role that individual bookstores and book chains play in how a book is promoted in stores. Even though I once owned a bookstore myself (and never paid the slightest attention to how a publisher wanted us to display a book in our store), I still mistakenly thought that the bookstore chains here would take their cues from big publishers and prominently (and predictably) display all the latest titles. The Czech Republic is dominated by a handful of giant chains, with names that will be familiar to any local book-buyer: Luxor, Knihkupectví Academia, Knihy Dobrovský, Kanzelsberger, Kosmas and a couple of others. As it turns out, each chain -- and within the company, each individual store -- is responsible for deciding how and where to display a title. In practice, this can lead to some puzzling results.

After my book was out and in stores, I was naturally curious to see how it was displayed. For a while, I would periodically pop in at bookshops around Prague and look around on the tables and shelves. A friend humorously pointed out that I was actually “stalking” my book. Some stores – such as Luxor’s big branch at the Palladium Shopping Center on Náměstí Republiky -- prominently displayed Čas Proměn on tables and in a big stack by the entranceway; others buried the book in musty back-store shelves, labeled “History” or “Twentieth-Century History.” On the shelves, some stores – such as Dobrovský in the Dejvická metro passageway – helpfully turned the book face-forward so that prospective buyers could see it more easily. Others stores shelved the book, more traditionally, by spine. In those latter instances, you’d really have to know what you were looking for in order to find it.

“Academia” is often considered the most prestigious of the local chains, so I was especially interested to see what they did with my book. For several weeks in August and throughout the month of September, the chain’s handsome store on one of Prague’s most important streets, Národní třída (National Avenue), positioned the book directly in their main display window – clearly visible to anyone walking by on the sidewalk. I have the feeling they were using the window to convey hidden messages about the country’s October parliamentary election (and my book somehow played a role in that), but whatever the reason, I definitely owe a drink to the person who dresses the windows over there. I had to pinch myself whenever I walked by.

I loved the way the Czech Television feature on the book added in archive footage to help re-create the nostalgic mood of the book. Here is a wonderful shot from the 1980s of the reception counter of Prague's Intercontinental Hotel, which plays a big role in Chapter 4 of the book. Screen capture: ČT24.
Another piece of archive footage from the Czech Television feature. This photo shows the respective prime ministers of the Czech (left) and Slovak republics as they divide up the country in 1992. I tell this story in Chapter 10. Screen capture: ČT24.
The Czech weekly magazine ‘Reflex’ reviewed my book in a popular edition that also featured the Karlovy Vary film festival (and an interview with actor Michael Caine on the cover).
A photo of the 'Reflex' print review. Writer Veronika Bednářová put her finger on it when she wrote: "Čas Proměn’ is 'part biography, part travel book and part detective thriller all in one."

Without a lot of extra marketing support from the publisher, I’ve more or less been on my own to publicize the book and alert potential readers to its existence. On the advice of my friend and fellow author, Douglas Lytle, I wrote out a list of names of former colleagues in journalism, old acquaintances, editors at important Czech newspapers and magazines, and authors of previous book reviews that I admired to alert them that the book was out and to ask if they might be interested in writing about it. It might come as a surprise to readers of my blog or people who follow me on Twitter, Instagram or Facebook (where I frequently post about the book), but this type of self-promotion doesn’t always come naturally to me. Even though I firmly believe Czech readers would want to know about Čas Proměn (obviously, I’m biased here), I often found it awkward in practice to write someone out of the blue and ask them to review the book.

My homegrown marketing campaign got off to a good start at the end of July with the appearance of two audio interviews: one with Derek DeWitt for his very good podcast Prague Times, and the other with the Prague-based journalist, Ian Willoughby, for the English-language service of Radio Prague International. Though the programs were in English (and Čas Proměn is in Czech), it was fun to talk about the book with interviewers who themselves had read it beforehand and were knowledgeable about the 1980s and ‘90s, the period the book covers. Ian’s piece on the radio’s website featured a big photo of The Globe Bookstore & Coffeehouse from July 1993, which appeared under the headline: “Prague was exciting, it was beautiful, it was Havel.” I couldn’t have asked for a more appealing introduction.

Podcasts, generally, have been a highly enjoyable and useful way to talk at length about the book and try to generate some buzz. In September, I met up virtually with Steven Seegel at the academically-minded, U.S.-based New Books Network. Steven had also read the book beforehand and was especially interested in discussing some of the more literary aspects of book-writing, such as how I developed my characters or framed the stories.

The book’s debut, fortunately, also caught the attention of the editors at Czech TV, which in turn led to two high-profile spots on national television. One was a short clip on the country’s popular news program, Udalosti, which aired on the evening of Sunday, August 22. Normally, a news report on a weekend evening in summer wouldn’t necessarily reach a large audience, but on that particular day, rainstorms had suddenly and unexpectedly swept over the entire country. I can imagine that a lot of people around the Czech Republic that evening suddenly found their activities rained out and had nothing better to do than to switch on the TV and watch the national news. The second segment (fast-forward on the video to around the 20-minute mark), which ran on Monday, September 13, went longer and deeper into the book. Czech TV correspondent Petr Kořínek, the author of the feature, told me that he had personally enjoyed Čas Proměn and could identify with the characters and places that I wrote about. Remarkably, he too had once lived in Ohio (in the small Appalachian town of Washington C.H.) and had even met a former girlfriend of his at The Globe’s original location in the Prague neighborhood of Holešovice.

For the feature, Petr and I and his production crew traveled to various places around Prague, including the Globe, Old Town Square and the Intercontinental Hotel, where key events in the book take place. Although I generally have a hard time watching video clips of myself, I really enjoyed seeing the way that Petr integrated old archive footage into his report to try to re-capture some of the book’s historic atmosphere.

'Týdeník FORUM,' an independent weekly newspaper, published an article on “Čas Proměn” in September — and even excerpted part of Chapter 3 on the life of my secretive StB fixer. Journalist Iva Roze asked tough questions but she got to the heart of the book. Photo credit: Mark Baker.
In late August, I met up with the people behind Prague’s ‘Object:Paradise’ at Klub Ujezd for an interview about my book, and they posted a short, funny teaser clip on their Instagram account. That's moderator Sandra Pasławska (left) asking me about Allen Ginsberg.
Journalist Ian Willoughby's interview for Radio Prague International really kick-started publicity for the book and is still one of my favorite interviews. The story's headline, "It was exciting, it was beautiful, it was Havel," pulled in listeners and readers. Photo credit: Mark Baker.
The owners of the popular bookstore in Česká Lípa, Reynkovo knihkupectví, wrote a review of my book on their website. In September, we met in Prague at Ouky Douky and had a few beers. That's owner Petr Karvánek on the left. Photo credit: Monika Karvánková.

A big part of the effort to get the word out has involved trying to attract the attention of local print journalists to review the book for their publications. I was thrilled to see Veronika Bednářová’s review in the popular weekly magazine, “Reflex.” which ran at the end of August. Appearing under the cheeky title,“Takoví jsme byli” (“The Way We Were”), a conscious reference to the old Streisand-Redford film from 1973, Veronika wrote that my book was “part biography, part travel tale and part detective thriller all in one.” The review’s subtitle teased the book as follows: “From [the notorious communist-era farm] Slušovice to [the beat poet Allen] Ginsberg, Čas Proměn returns to the period around the Velvet Revolution.”

Journalist Iva Roze followed this up with an excellent review of her own (see photo) for the relatively new, alternative weekly newspaper, “Týdeník FORUM.” Iva’s review, “Tenkrát na východě” (“Once Upon a Time in the East”), covered an entire page of the newspaper (with an oversized photo of me holding a copy of Čas Proměn in my hand), and the title even included another funny, nostalgic film reference. I was happy to see that the piece excerpted a part of the book where I write about my Czech translator, “Arnold,” from the 1980s, who had secretly worked as a paid informant of the Czechoslovak secret police, the StB. This gave potential readers a real taste for what the book is about.

Though Čas Proměn was published in Czech, it’s also widely available in Slovakia, where readers are accustomed to seeing and buying books in Czech language. Being in based in Prague, it’s been a challenge for me to alert journalists in Bratislava and other Slovak cities to the book’s existence and get them to review it. I was relieved in September to see this positive review in Slovak appear on the local “Bookworms’ Club” website. The reviewer, the Slovak author Artúr Soldán, wrote that my book reads literally “in one breath” (“Celá spomienková kniha sa číta doslovne jedným dychom”), an expression I took to mean that once you start the book, it’s not easy to put down. (Slovak readers out there, is that what it means?)

I’m still in the process of reaching out to journalists and I hope that additional reviews will appear in the coming weeks and months. I’ll update this section as I see them.

This shot was from my first reading, which was held (naturally enough) at the Globe bookstore on August 21, 2021. Thank you to owner Michael Sito and Max Munson, the co-reader for the day. Photo credit: Michael Sito.
The reading at the Globe felt like a homecoming and the audience was filled with friends and well-wishers. Photo credit: Michael Sito.
I've really enjoyed getting photos from readers while they hold or read the book 'in the wild.' This photo came all the way from the shores of the Dominican Republic. Photo credit: Kat (SpiralKat) Tomanikova.
I don't know Pavlina personally, but she was the very first person to send me a photo of the book after purchasing it. Thank you! Photo credit: Pavlina Perkova.

By far, the most enjoyable part of publishing a book has been the in-person readings and interactions it’s made possible. Shortly after Čas Proměn was published, Michael Sito, the owner of the (new) Globe Bookstore in Prague’s New Town (Nové Město), invited me to hold a public reading (in English) in conjunction with another budding author, Max Munson. Max had recently published a book of his own called “Diving Back In.” The day turned out to be sunny and warm, and the reading itself felt like a homecoming. Though only one of the book’s chapters deals specifically with The Globe, a picture of the store -- at its original location -- appears on the cover.

Another highlight came in September, when I had the privilege to meet with the owners of a small, privately owned bookshop, “Reynkovo knihkupectví,” located in the Czech city of Česká Lípa. The owners, Petr Karvánek and his wife, Monika, had been known nationally for their short, incisive reviews of new titles that they published on their store’s website. A few weeks earlier, I had written to Petr to ask if he might be interested in reviewing Čas Proměn, and he kindly agreed. We had a wonderful meeting over beers at Prague’s Ouky Douky bookstore. Unfortunately, Petr’s review of the book lasted only a short time on the website before the site was hacked and taken down in a random ransomware attack (true story). No matter. I’m planning on traveling to up to Česká Lípa as soon as possible read from the book and sign copies.

One of the funniest post-publishing meet-ups came on a rainy evening in late August, when I had the opportunity to speak with two members, Tyko Say and Sandra Pasławska, of the Prague-based poetry foundation, “Object:Paradise,” at Klub Újezd in Malá Strana. I didn’t know much about Object:Paradise before the interview and had no idea what to expect. As it turns out, both Tyko and Sandra are laser-focused on Prague’s early-‘90s literary scene, and the discussion turned out to be really enjoyable. For a half an hour or so, over beers, I chatted with Sandra about the ‘90s while Tyko filmed the whole discussion on a retro VHS camera. Find a teaser clip on Instagram of the interview here.

The best part of publishing a book, of course, has been receiving feedback from individual readers – whether through being tagged on Instagram or Twitter, or (even better) getting a direct email. After working for so many years on travel guidebooks, where readers only rarely reach out to writers (and when they do, it’s often to complain), it’s been an unexpected pleasure to regularly hear from readers (especially Czechs and Slovaks), who connect on some level with the book. While this is by no means an everyday phenomenon, I’ll include one of those emails here below from a reader named “Petr,” located in the Czech town of Český Brod, to give you an idea of what I mean:

Dear Mark,

I'm 48 and just finished your book. It reads so quickly and gives quite an interesting insight into my country's recent history from another perspective. I also found some information that I hadn't been aware of before (Jan Kavan, Romania, "law students," etc). Anyway, I just meant to thank you for keeping a positive relationship with Czechia. I will definitely make my [parents] plus my better half give it a read and possibly get a few more copies as Christmas gifts. I promise. Thank you and all best, Petr

It’s these kinds of messages that make the whole thing feel worthwhile.

(Scroll past the map for more photos).

It's always fun to open Instagram and find my name tagged in someone's 'IG story.' Thank you, @evadoskova. Photo credit: Eva Doskova.
Another tag on Instagram that made me smile. This one from @muj_lehci_zivot. Photo credit: Kateřina Bednářová.
It's great to meet up with readers for coffee and to sign a copy of the book. That's Tamara Pekárková on the left, at Manifesto market near Prague's Florenc. Hope you enjoy the book on the bus ride back to Ukraine!
What the hell do I do now? My first thought on receiving my first hard copies of the book earlier this summer. My Czech publisher, Albatros Media, was kind enough to send me five copies during my trip home to Ohio in July. Photo credit: Sandy Kurdziel.
For a while, I would cruise the aisles of Prague's bookstores looking for how the book was positioned. I bumped into a friend at Prague’s Palladium Mall who caught me in the act and told me I was 'stalking' my book. I was happy to see that Luxor here stacked the book on a table just by the store's entrance. Photo credit: Mark Baker.
This photo came from a reader who was shopping at Knihy Dobrovský in the Prague district of Letňany. Looks like they have several copies of my book and displayed them where they could actually be found. Photo credit: @skotcz.

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About the author

Mark Baker

I’m an independent journalist, travel writer and author who’s lived in Central Europe for nearly three decades. I love the history, literature, culture and mystery of this often-overlooked corner of Europe, and I make my living writing articles and guidebooks about the region. Much of what I write eventually finds its way into commercial print or digital outlets, but a lot of it does not.

And that’s my aim with this website: to find a space for stories and experiences that fall outside the publishing mainstream.

My Book: ‘Čas Proměn’

In 2021, I published “Čas Proměn” (“Time of Changes”), my first book of historical nonfiction. The book, written in Czech, is a collection of stories about Central and Eastern Europe in the 1980s and early ‘90s, including memories of the thrilling anti-communist revolutions of 1989. The idea for the book and many of the tales I tell there were directly inspired by this blog. Czech readers, find a link to purchase the book here. I hope you enjoy.

Tales of Travel & Adventure in Central Europe
Mark Baker