Top Photo: One of the highlights of TBEX Europe 2022 for me was the chance to participate in a keynote address with esteemed travel bloggers Alastair McKenzie (left) and Mansoureh Farahani (center). For our topic, we discussed the various ways that bloggers and writers can gain and maintain the trust of their readers. This is an important subject in a profession that’s plagued with potential conflicts of interest and where credibility is crucial. Photo credit: Mansoureh Farahani.

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